paraphrase

Paraphrase of paragraph 11 (p. 114)

Effectiveness and efficiency are two concepts that have practical importance for managers. If you are effective, you reach your goals, but if you are efficient, you use as few resources as possible. Though it is a challenge, managers must balance effectiveness with efficiency. If you were to use a sledgehammer to kill a fly, you would be effective because the fly would be dead, but you would have achieved your goal inefficiently because you would have used more energy and caused more damage than necessary. A balance of effectiveness and efficiency can be achieved by using a flyswatter.

Summary of paragraph 11

If you are effective, you reach your goals, but if you are efficient, you use as few resources as possible. Managers must balance effectiveness with efficiency to reach their goals while using the least possible resources.