Monday, January 21, 2008

Advertising Methods - Reading

As I mentioned in class, you are responsible for reading and fully understanding this article by Wednesday, January 23. I've assigned groups for different sections of the article. Each group is responsible for presenting one section of the article. Please follow these guidelines:

1. Your presentation must not be more than 5 minutes.
2. Make sure everyone understands your section of the article (are there difficult / unknown words that you need to define? Should you make your ideas clear with an example? etc.).
3. Leave time for possible questions.
4. Each member of the group should participate in the presentation (speak, answer questions, etc.)

Groups:

Sam - Duncan: Intorcution: Advertising Methods
Nao - Ahmed: Making Stimuli Pleasant
Karina - Ratha: Using Music
Marta - Tony: Using Humour
Fumie - Andres: Making Stimuli Surprising
Erhan - Stephen: Using Novetly
Nurdan - Shilian: Using Unexpectedness
Suna - Young - Nicok: Making Stimuli Easy to Process

This will count as 5% of your written assignment on Advertisment.

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